FSAI consults on food marketing code of practice

The Food Safety Authority of Ireland (FSAI) has given a 14 May deadline for comments on a draft code of conduct for the use of four terms in food marketing, namely ‘Artisan/Artisanal’, ‘Farmhouse’, ‘Traditional’ and ‘Natural.’

Advertising, Restrictions & Rules

Controversial ruling overturns Brazilian food advertising restrictions

The setback handed to consumer advocates by Brazil’s First Regional Federal Court strikes down restrictions on advertisement of food and beverage products high in saturated fat, sodium, and sugar put into place by the National Health Surveillance Agency (Anvisa).

Advertising, Restrictions & Rules, Americas

Mexican food publicity legislation threatens industry self-regulation

Proponents of the food industry’s Alliance for a Healthy Life, which is a system for self-regulating publicity, have denounced proposed changes to the General Health Law that would position federal agencies to usurp control over foods and beverages deemed harmful to public health.

Advertising, Restrictions & Rules, Americas

MEPs demand Commission looks at junk food ad rules

The European Parliament has backed a demand that the Commission look at the need for EU rules restricting advertising of foods high in fat, sugar and salt to children.

Children and Young People, Restrictions & Rules

Brazil’s once fragmented campaign against misleading food labelling shows signs of coalescing this year as likeminded NGOs and public agencies combine forces under the banner of the Front for the Regulation of Food Publicity.

Iceland is planning to amend a 1998 law to tighten up existing restrictions on the advertising of alcoholic beverages.

A TV advert for Old El Paso Crispy Chicken Fajita dinner kit, has been ruled as misleading by the Advertising Standards Authority (ASA), following complaints from viewers who were unclear as to what exactly was included in the product.

A TV advert for Tesco’s sausages has been banned by the Advertising Standards Authority, after complaints that it misleadingly implied the meat used came from pigs that were bred and reared outdoors.

Belgium is planning to delete a series of restrictions on the use of health claims in advertising from its national law as they have been rendered obselete by EU legislation.

According to EU ambassador János Herman, the prohibition of alcohol advertising on Norwegian TV screens will not be stopped by the EU.

The European Commission has now put Norwegian protests to rest, and has ruled that Norway may no longer continue to ban alcohol advertising on TV broadcasts from abroad.

The FDA has sent a warning letter to Lifeway, a US manufacturer of kefir and probiotic drinks, requesting it to change the wording on its website.

A poster for Coca-Cola's Vitaminwater has been ruled misleading by the Advertising Standards Authority (ASA), after claiming to "enhance hydration for the nation, delicious and nutritious".

EU consumer group BEUC is calling on the new Hungarian presidency for food advertising restrictions and for the right to use traffic light labelling to be included in the food information proposal.