Ireland issues guidance on using the term “butter” in fat spreads

The Food Safety Authority of Ireland (FSAI) has published guidance on the use of the term "butter" when labelling and advertising fat spreads, urging the industry to be careful when using similar terms such as “buttery” and “butterly”.

Advertising, Misleading & Deceptive, Restrictions & Rules

Irish crackdown on alcohol price, labelling and advertising

Ireland is planning a crackdown on alcohol by setting a minimum unit price (MUP) of €0.10 per gram of alcohol and laying down tough restrictions on labelling and advertising.

Labelling, Advertising, Restrictions & Rules, Food Safety & Standards, Country Reports, EU Member States, Ireland

Italy: Claims “hand-cooked”, “hand-made flavour” and “traditional” ruled misleading

The regional administrative court of Lazio in Italy has ruled on two cases where industrially produced crisps have been labelled as “hand cooked”. The cases raise questions about the legitimacy of making so-called “artisan” claims.

Health Claims, Decisions, Advertising, Misleading & Deceptive, Restrictions & Rules, Country Reports, EU Member States, Italy

Analysis: Self-regulation failing to curb advertising excesses

As Europe’s obesity crisis deepens, and numbers of overweight and obese children soar, many are questioning whether the EU’s favoured voluntary approach to advertising controls, based on industry self-regulation, is working.  Health campaigners and many MEPs argue that tough regulation is needed to stop industry marketing junk food to children.

Advertising, Restrictions & Rules, Policy, Health

A new study by the Children’s Food and Beverage Advertising Initiative (CFBAI) says more cereals advertised to children are less sugary and more nutritious than ever before, showing industry policing is working.

The EU could allow baby care publications to carry advertisements for infant formula in future under a draft delegated act that the Commission has sent to the Council and European Parliament for review.

The Norwegian government is changing its alcohol advertising regulations so that moderate details about products are now acceptable. The beer and wine industry has welcomed the changes whilst health campaigners have said more advertising freedom will lead to more drinking and therefore and increase in health problems.

The sister body of the UK Advertising Standards Authority (ASA), the Committee of Advertising Practice (CAP), is offering  to help better marketers’ knowledge and understanding of the alcohol rules, for a fee. The purpose of the training is to reduce the number of complaints about adverts and the number of forced withdrawal of adverts due to the flouting of rules.

The Commission is seeking comments on plans to revamp advertising and other rules under the 2010 audio-visual media services directive (AVMSD).

The Organisation for Economic Cooperation and Development (OECD) has backed taxes, minimum unit prices and advertising restrictions on alcoholic beverages as effective ways of preventing alcohol abuse in a comprehensive new report.

The European Heart Network is calling on the Commission to revise the EU’s audiovisual media services directive to introduce a ban on the advertising and marketing of foods high in fat, sugar and salt (HFSS) to children based on the new World Health Organisation Europe nutrient profile model (see separate story).

The World Health Organisation’s Regional Office for Europe has released a nutrient profile model for use in restricting the marketing of foods high in fat, sugar and salt to children.

A discussion on a motion for a European Parliament resolution calling for an EU alcohol strategy last week showed MEPs to be divided on the key issues of labelling, advertising and the minimum unit pricing, with splits broadly along political group lines, and some opposing the call for a strategy itself.

The British Heart Foundation (BHF) has stepped up the pressure for a ban on the advertising of foods high in salt, fat and sugar before 9pm. The foundation is just one of a number of influential voices calling for a 9pm “watershed”. The UK Labour Party, currently in opposition, has also said it would introduce a junk food ban before 9pm if it gets elected in May. However, the ISBA, a body representing British advertisers is fighting the policy proposals.