Mondelez ruling is “timely reminder” of being honest about advertising

The Advertising Standards Authority (ASA) has said its ruling on Mondelez and the company’s payment of video bloggers (vloggers) to promote Oreo biscuits serves as  “a timely reminder” about being honest in advertising.

Advertising, Restrictions & Rules, UK

Portuguese tighten control on alcohol advertising

Advertising of alcoholic beverages, specifically wines and spirits, in Portugal is now subject to new restrictions following the introduction of fresh limitations, such as a ban on the use of under-age (younger than 21) protagonists  and the use of public figures (real or fictitious) with notoriety among the under-age population.

Advertising, Restrictions & Rules, Portugal

Committee to hold seminar on food and drink advertising

The UK’s Committee of Advertising Practice (CAP) will be holding a seminar on September 30th 2014 to hear the latest interpretations on the rules on advertising food and soft drinks.

Advertising, Restrictions & Rules, UK

Sweeping restrictions on food advertising loom in Brazil

The controversy surrounding restrictions on food and beverage publicity targeting children came to a head during the first week of April with the publication of Resolution 163, which brands it as abusive.

Advertising, Restrictions & Rules, Americas

The Food Safety Authority of Ireland (FSAI) has given a 14 May deadline for comments on a draft code of conduct for the use of four terms in food marketing, namely ‘Artisan/Artisanal’, ‘Farmhouse’, ‘Traditional’ and ‘Natural.’

The setback handed to consumer advocates by Brazil’s First Regional Federal Court strikes down restrictions on advertisement of food and beverage products high in saturated fat, sodium, and sugar put into place by the National Health Surveillance Agency (Anvisa).

Proponents of the food industry’s Alliance for a Healthy Life, which is a system for self-regulating publicity, have denounced proposed changes to the General Health Law that would position federal agencies to usurp control over foods and beverages deemed harmful to public health.

The European Parliament has backed a demand that the Commission look at the need for EU rules restricting advertising of foods high in fat, sugar and salt to children.

Brazil’s once fragmented campaign against misleading food labelling shows signs of coalescing this year as likeminded NGOs and public agencies combine forces under the banner of the Front for the Regulation of Food Publicity.

Iceland is planning to amend a 1998 law to tighten up existing restrictions on the advertising of alcoholic beverages.

A TV advert for Old El Paso Crispy Chicken Fajita dinner kit, has been ruled as misleading by the Advertising Standards Authority (ASA), following complaints from viewers who were unclear as to what exactly was included in the product.

A TV advert for Tesco’s sausages has been banned by the Advertising Standards Authority, after complaints that it misleadingly implied the meat used came from pigs that were bred and reared outdoors.

Belgium is planning to delete a series of restrictions on the use of health claims in advertising from its national law as they have been rendered obselete by EU legislation.

According to EU ambassador János Herman, the prohibition of alcohol advertising on Norwegian TV screens will not be stopped by the EU.