Norway to change alcohol advertising rules from November

The Norwegian government is changing its alcohol advertising regulations so that moderate details about products are now acceptable. The beer and wine industry has welcomed the changes whilst health campaigners have said more advertising freedom will lead to more drinking and therefore and increase in health problems.

Advertising, Restrictions & Rules, Country Reports, Europe

UK offers training to reduce number of banned alcohol adverts

The sister body of the UK Advertising Standards Authority (ASA), the Committee of Advertising Practice (CAP), is offering  to help better marketers’ knowledge and understanding of the alcohol rules, for a fee. The purpose of the training is to reduce the number of complaints about adverts and the number of forced withdrawal of adverts due to the flouting of rules.

Advertising, Restrictions & Rules, Country Reports, UK

Commission consults on revamp to TV and online ad rules

The Commission is seeking comments on plans to revamp advertising and other rules under the 2010 audio-visual media services directive (AVMSD).

Advertising, Restrictions & Rules

OECD backs alcohol taxes, MUP and advertising restrictions

The Organisation for Economic Cooperation and Development (OECD) has backed taxes, minimum unit prices and advertising restrictions on alcoholic beverages as effective ways of preventing alcohol abuse in a comprehensive new report.

Advertising, Restrictions & Rules, Health, Tax

The European Heart Network is calling on the Commission to revise the EU’s audiovisual media services directive to introduce a ban on the advertising and marketing of foods high in fat, sugar and salt (HFSS) to children based on the new World Health Organisation Europe nutrient profile model (see separate story).

The World Health Organisation’s Regional Office for Europe has released a nutrient profile model for use in restricting the marketing of foods high in fat, sugar and salt to children.

A discussion on a motion for a European Parliament resolution calling for an EU alcohol strategy last week showed MEPs to be divided on the key issues of labelling, advertising and the minimum unit pricing, with splits broadly along political group lines, and some opposing the call for a strategy itself.

The British Heart Foundation (BHF) has stepped up the pressure for a ban on the advertising of foods high in salt, fat and sugar before 9pm. The foundation is just one of a number of influential voices calling for a 9pm “watershed”. The UK Labour Party, currently in opposition, has also said it would introduce a junk food ban before 9pm if it gets elected in May. However, the ISBA, a body representing British advertisers is fighting the policy proposals.

LRF Dairy Sweden’s call for a temporary ban on Oatly's oat milk drink marketing due to its “dubious advertising claims” in Sweden has been turned down by the Swedish Market Court

A ban on the showing of junk food adverts before 9pm will not tackle the obesity problem, according to the ISBA, an association which represents British advertisers. The association was responding to leaked reports which claim the UK Labour Party, if it wins the next General Election on 7 May, will curb the advertising of food and drink high in salt, fat and sugar to protect children who watch family-orientated programmes into the evening.

The Advertising Standards Authority (ASA) has said its ruling on Mondelez and the company’s payment of video bloggers (vloggers) to promote Oreo biscuits serves as  “a timely reminder” about being honest in advertising.

Advertising of alcoholic beverages, specifically wines and spirits, in Portugal is now subject to new restrictions following the introduction of fresh limitations, such as a ban on the use of under-age (younger than 21) protagonists  and the use of public figures (real or fictitious) with notoriety among the under-age population.

The UK’s Committee of Advertising Practice (CAP) will be holding a seminar on September 30th 2014 to hear the latest interpretations on the rules on advertising food and soft drinks.

The controversy surrounding restrictions on food and beverage publicity targeting children came to a head during the first week of April with the publication of Resolution 163, which brands it as abusive.