Pressure grows in UK for ban on junk food adverts before 9pm

The British Heart Foundation (BHF) has stepped up the pressure for a ban on the advertising of foods high in salt, fat and sugar before 9pm. The foundation is just one of a number of influential voices calling for a 9pm “watershed”. The UK Labour Party, currently in opposition, has also said it would introduce a junk food ban before 9pm if it gets elected in May. However, the ISBA, a body representing British advertisers is fighting the policy proposals.

Advertising, Children and Young People, Restrictions & Rules, UK

Swedes refuse to ban advertising that offends dairy industry

LRF Dairy Sweden’s call for a temporary ban on Oatly's oat milk drink marketing due to its “dubious advertising claims” in Sweden has been turned down by the Swedish Market Court

Advertising, Restrictions & Rules, Sweden

Junk food advert ban “will not tackle obesity”

A ban on the showing of junk food adverts before 9pm will not tackle the obesity problem, according to the ISBA, an association which represents British advertisers. The association was responding to leaked reports which claim the UK Labour Party, if it wins the next General Election on 7 May, will curb the advertising of food and drink high in salt, fat and sugar to protect children who watch family-orientated programmes into the evening.

Advertising, Children and Young People, Restrictions & Rules, Public Opinion, UK

Mondelez ruling is “timely reminder” of being honest about advertising

The Advertising Standards Authority (ASA) has said its ruling on Mondelez and the company’s payment of video bloggers (vloggers) to promote Oreo biscuits serves as  “a timely reminder” about being honest in advertising.

Advertising, Restrictions & Rules, UK

Advertising of alcoholic beverages, specifically wines and spirits, in Portugal is now subject to new restrictions following the introduction of fresh limitations, such as a ban on the use of under-age (younger than 21) protagonists  and the use of public figures (real or fictitious) with notoriety among the under-age population.

The UK’s Committee of Advertising Practice (CAP) will be holding a seminar on September 30th 2014 to hear the latest interpretations on the rules on advertising food and soft drinks.

The controversy surrounding restrictions on food and beverage publicity targeting children came to a head during the first week of April with the publication of Resolution 163, which brands it as abusive.

The Food Safety Authority of Ireland (FSAI) has given a 14 May deadline for comments on a draft code of conduct for the use of four terms in food marketing, namely ‘Artisan/Artisanal’, ‘Farmhouse’, ‘Traditional’ and ‘Natural.’

The setback handed to consumer advocates by Brazil’s First Regional Federal Court strikes down restrictions on advertisement of food and beverage products high in saturated fat, sodium, and sugar put into place by the National Health Surveillance Agency (Anvisa).

Proponents of the food industry’s Alliance for a Healthy Life, which is a system for self-regulating publicity, have denounced proposed changes to the General Health Law that would position federal agencies to usurp control over foods and beverages deemed harmful to public health.

The European Parliament has backed a demand that the Commission look at the need for EU rules restricting advertising of foods high in fat, sugar and salt to children.

Brazil’s once fragmented campaign against misleading food labelling shows signs of coalescing this year as likeminded NGOs and public agencies combine forces under the banner of the Front for the Regulation of Food Publicity.

Iceland is planning to amend a 1998 law to tighten up existing restrictions on the advertising of alcoholic beverages.

A TV advert for Old El Paso Crispy Chicken Fajita dinner kit, has been ruled as misleading by the Advertising Standards Authority (ASA), following complaints from viewers who were unclear as to what exactly was included in the product.